| Strategy |
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The strategy of LK Global Shipping is to consolidate
its good customer and client service by making timely
deliveries, hiring the best hauliers as well as international
delivery of goods and cargo clearance for all
consignments, develop a good relationship with liners
and having a competitive pricing structure. The company’s
goal is to become professional one stop logistic
(total logistic) services providers.
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| Key components of our initial strategy: |
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| Expand our service |
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The company is currently working to expand on its existing
forwarding service. This will enable us to increase the number of customers we are able to serve.
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| Establish independent status |
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The company is currently working to become independent forwarding agent manage its own operations to maintain complete control of any
kind of operation to ensure prompt delivery and high level efficiency.
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| Establish a complete logistic provider |
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The company is currently working toward becoming a complete
logistic provider under one roof. The management of the company has identified a good customer base which it can tap into once all the
necessary equipment has been acquired. This will enable the company
to serviceareas outside its current domain and increase profit levels.
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| Marketing Strategy |
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We market our services as solutions to the many companies requiring cargo to be transported promptly and efficiently.
The company’s future marketing plans will be nationwide, emphasizing haulage capabilities for any cargo. The overall marketing plan for services is based on the following fundamentals:
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The segment of the market(s) planned to reach.
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Share of the market expected to capture over a fixed period of time.
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| Sales Strategy |
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LK Global Shipping base its sales strategy on increasing the
sales from its existing customers, and also to target new business.
A customer survey has shown that previously LK Global Shipping was losing sales from its existing clients because the company cannot provide certain types of services. The customers have also shown interest in giving more business to LK Global Shipping
once the company increases its function to provide forwarding, fumigation and other services. We will notify our clientele of
the new services and pitch our services to the new business.
We will further continue our policy of only accepting jobs which can be delivered with high customer satisfaction. Orders that require outsourcing will be gradually eliminated so that we can provide total quality control over the services we render.
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