Strategy

The strategy of LK Global Pro Shippings is to consolidate its good customer and client service by making timely deliveries of good and cargo clearance for all consignments, develop a good relationship with liners and having a competitve pricing structure. The company’s goal is to become professional one stop logistic (total logistic) services providers.

We market our services as solutions to the many companies requiring cargo to be transported promtly and efficiently. The company’s future marketing plans will be nationwide, emphasizing haulage capabilities for any cargo. The overall marketing plan for services is based on the following fundamentals:

• The segment of the market(s) planned to reach.
• Share of the market expected to capture over a fixed period of time.

LK Global Pro Shippings base its sales strategy on increasing the sales from its existing customers, and also to target new business. A customer survey has shown that previously LK Global Shipping was losing sales from its existing clients because the company cannot provide certain types of services. The customers have also shown interest in giving more business to LK Global Shipping once the company increases its function to provide forwarding, fumigation and other services. We will notify our clientele of the new services and pitch our services to the new business.

We will further continue our policy of only accepting jobs which can be delivered with be gradually eliminated so that we can provide total quality ocntrol over the services we render.